by Innova Trends Team | 11 Jul 2019 | News
Tea may no longer be the lesser cousin to coffee. Social media is slowly increasing the appeal of the aromatic beverage as more people look for a healthier, caffeine-free drink to enjoy. According to a recent Innova Market Insights consumer study, one in 10 consumers...
by Innova Trends Team | 11 Jul 2019 | News
CHICAGO — Born in the lab and proven in the field. That is the narrative behind the world’s first official sports drink. The story goes that a University of Florida assistant football coach was concerned players were losing weight and experiencing extreme fatigue...
by Innova Trends Team | 11 Jul 2019 | News
Innova Market Insights’ latest research highlights some of the top flavour trends most likely to impact both the food and beverage industries over the coming year and beyond. The search for something new, different and exciting is leading flavour developments in food...
by Innova Trends Team | 10 Jul 2019 | News
Sheila Amiri says she never cared for jerky. But the Huntington Beach, Calif., account executive recently found herself ordering $75 worth of it online after sampling her sister’s stash while on vacation. “I immediately fell in love,” says Ms. Amiri, 44, adding that...
by Innova Trends Team | 9 Jul 2019 | News
The search for something new, different, and exciting is leading flavour developments in food and beverage, supported by an ongoing interest in natural, clean label and healthier options. ‘New Discoveries’ emerges as the leader in Innova Market Insights’ Top Flavour...