Move over coffee! Tea is the new ‘it’ drink

Move over coffee! Tea is the new ‘it’ drink

Tea may no longer be the lesser cousin to coffee. Social media is slowly increasing the appeal of the aromatic beverage as more people look for a healthier, caffeine-free drink to enjoy. According to a recent Innova Market Insights consumer study, one in 10 consumers...
The evolution of sports nutrition

The evolution of sports nutrition

CHICAGO — Born in the lab and proven in the field. That is the narrative behind the world’s first official sports drink. The story goes that a University of Florida assistant football coach was concerned players were losing weight and experiencing extreme fatigue...
Top flavour trends for 2019 revealed

Top flavour trends for 2019 revealed

Innova Market Insights’ latest research highlights some of the top flavour trends most likely to impact both the food and beverage industries over the coming year and beyond. The search for something new, different and exciting is leading flavour developments in food...
Now Your Jerky Is Vegan and Made of Mushrooms

Now Your Jerky Is Vegan and Made of Mushrooms

Sheila Amiri says she never cared for jerky. But the Huntington Beach, Calif., account executive recently found herself ordering $75 worth of it online after sampling her sister’s stash while on vacation. “I immediately fell in love,” says Ms. Amiri, 44, adding that...
Flavour trends: on a discovery mission

Flavour trends: on a discovery mission

The search for something new, different, and exciting is leading flavour developments in food and beverage, supported by an ongoing interest in natural, clean label and healthier options. ‘New Discoveries’ emerges as the leader in Innova Market Insights’ Top Flavour...