by Innova Trends Team | 29 Oct 2019 | News
Chicago — Shoppers’ interest in sustainability and plant-based products will continue, while storytelling and ingredient provenance are expected to play bigger roles, according to Innova Market Insight’s 2020 trends report. The market research company highlighted the...
by Innova Trends Team | 29 Oct 2019 | News
When you continue to gain share in the real meat burger market, why dive into the thicket of plant-based meat alternatives? This is one question McDonald’s is pondering, even as it prepares to fend off new competitors, like Wendy’s, in the breakfast daypart and...
by Innova Trends Team | 29 Oct 2019 | News
Last week we reported that Whole Foods had released its top trends in food for next year. Now, Innova Market Insights has revealed its top trends for 2020, with increased consumer interest in the stories behind their food and beverage products being the most noteable...
by Innova Trends Team | 28 Oct 2019 | News
Recent months have seen a substantial increase in fast food and casual dining restaurants offering plant-based meat options, including offerings from companies such as Beyond Meat and Impossible Taco. Concurrently, plant-based dairy brands are growing and appear...
by Innova Trends Team | 28 Oct 2019 | News
23 Oct 2019 — Increased consumer interest in the stories behind their food and beverage products and their notable influence on purchasing decisions has resulted in companies increasingly paying attention to storytelling in branding strategies. “Storytelling: Winning...
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