Innova Trends Team, Author at CNS Media

Americans Crave Snackable Nutrition, But It Has To Deliver On Taste

by Innova Trends Team | 8 Nov 2019 | Press Releases

26 November 2019 — As competition for the US snacking dollar intensifies, pressure is mounting on the salty snacks category to adapt and diversify in order to maintain its relevance. NPD is already reflecting the industry’s push toward added value in both...

Sugar Reduction Hits the Sweet Spot

by Innova Trends Team | 8 Nov 2019 | Press Releases

12 November 2019 — Sugar reduction remains a central topic in the media and among consumers and opportunities for reducing sugar intake are taking a number of directions as companies address evolving concerns and demands. Strategies for reducing sugar intake...

Demand for, understanding of sustainable food growing

by Innova Trends Team | 8 Nov 2019 | News

Sustainability has been a trendy word in the agrifood sectors for more than a decade, but for much of that time, people didn’t exactly know how to measure sustainability. Now, people have a clearer picture of what sustainability is, and as a result, more and more...

Innova Market Insights identifies the top ten trends for 2020

by Innova Trends Team | 8 Nov 2019 | News

Innova Market Insights has announced its list of the Top Ten Trends for 2020. On the top of its list is the trend: Storytelling, winning with words. A number of the subsequent trends identified by Innova such as “Plant-based Revolution, “Sustain Domain”...

Cracking the code: The almost impossible task to mimic the functionality of eggs for baked goods

by Innova Trends Team | 1 Nov 2019 | News

Veganism, egg shortages and price fluctuations have increased the demand for egg free replacements – especially for baked goods. But it’s not that easy to replace the egg, writes Ulrick & Short’s marketing and communications expert, Robert Lambert. Egg reduction...

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