by Innova Trends Team | 20 Nov 2019 | News
As more consumers continue to monitor their sugar intake, food and beverage manufacturers’ approach to sugar reduction has taken many forms beyond simple sugar substitution, notes Innova Market Insights. Strategies for reducing sugar intake feature a combination of...
by Innova Trends Team | 18 Nov 2019 | News
Being just two weeks removed from Halloween, U.S. consumers likely aren’t as concerned about their current sugar intake, especially if they’re still eating sweets stashed in pillowcases and jack-o-lantern buckets. But for the remainder of the year, sugar is at the top...
by Innova Trends Team | 18 Nov 2019 | News
ARNHEM, Netherlands: Increased consumer interest in the stories behind their food and beverage products and their notable influence on purchasing decisions has resulted in companies increasingly paying attention to storytelling in branding strategies. Storytelling...
by Innova Trends Team | 14 Nov 2019 | News
Authenticity, holistic health, and customization top Innova Market Insights’ list of 2020 food trends. More than half of global consumers said a brand’s or product’s story influences their purchasing decision, Innova Market Insights says. Demand for transparency...
by Innova Trends Team | 14 Nov 2019 | News
In a recent webinar, Lu Ann Williams, Director of Innovation at Innova Market Insights, shared the company’s top 10 food trends for 2020. Trend 1: Storytelling: Winning with words. Storytelling is crucial to success in the market going forward. Innova research found...
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