Innova Trends Team, Author at CNS Media

How to win with consumers in 2020? Tell a story

by Innova Trends Team | 16 Dec 2019 | News

Everyone loves a good story, and that includes shoppers considering which products to put in their carts. Innova Market Insights, a food and beverage market research firm, named storytelling as the top product trend in 2020, citing survey findings that reveal 56...

Americans spend almost $500 annually on snack foods

by Innova Trends Team | 16 Dec 2019 | News

A recent poll financed by Moonstruck Chocolate found 18% of consumers would be willing to lay down their electronic devices for one month in exchange for a full year’s supply of snack foods. The report found the average weekly spend for snack foods was $9.22 for an...

The Cavendish London Petrichor Restaurant launches vegan dining 2020

by Innova Trends Team | 13 Dec 2019 | News

Veganism has witnessed a ‘plant-based revolution’ in 2019 and is an ongoing top trend prediction for 2020, according to Innova Market Insights. The Cavendish London has announced it will be taking part in Veganuary by offering a full vegan menu in its 2AA Rosette fine...

Chip makers’ experimentation with flavor pays off

by Innova Trends Team | 13 Dec 2019 | News

Chip purchases are nearly universal with 94% of respondents to a 2019 Mintel survey saying they bought some kind of chips in the past year. Consumers gravitate to familiar brands and tastes and perceive chips as an indulgence, which may be a challenge to market...

Storytelling is the top product trend for 2020, Innova says

by Innova Trends Team | 11 Dec 2019 | News

Consumers no longer just want to be fed. They want to feel like each purchase is a conscious effort to make them a part of something bigger than simply stocking their pantry. To accomplish this, consumers are more frequently looking for the story behind the brand, and...

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