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Innova Market Insights points to newly accepted ‘star’ ingredients

Innova Market Insights points to newly accepted ‘star’ ingredients

by Innova Trends Team | 2 Apr 2020 | News

Innova Market Insights has pointed towards new ingredients as ‘stars’ in consumer trends, said to be driven by rising consumer familiarity and acceptance of their roles and potential benefits.
COVID-19: When will the peak happen? Update 7

COVID-19: When will the peak happen? Update 7

by Innova Trends Team | 2 Apr 2020 | Covid-19, Trending Now

­­­The first point to make is that rule one of statistics is that correlation is not causation ‘Data fitting’ means finding an apparent relationship and then attributing a cause, which is frowned on because trends may appear to be in step, but not actually connected....
COVID-19: Contributing factors to the outbreak – update 6

COVID-19: Contributing factors to the outbreak – update 6

by Innova Trends Team | 1 Apr 2020 | Covid-19, Trending Now

The virus has taken different paths in different countries. Some of the reason may be due to actions taken in terms of tracing and quarantine procedures, but for future reference, it is important to distinguish which were more effective than others. Factors additional...
COVID-19: How consumer lives are changing

COVID-19: How consumer lives are changing

by Innova Trends Team | 31 Mar 2020 | Covid-19, Trending Now

Measures imposed to contain the virus like social distancing and lockdown have rapidly and significantly impacted lifestyles and behaviors around the world. Media attention on the growing number of cases and deaths in many countries, especially those in Europe and...
COVID-19: Its impact on foodservice – update 5

COVID-19: Its impact on foodservice – update 5

by Innova Trends Team | 27 Mar 2020 | Covid-19, Trending Now

On March 16, 2020 President Trump issued guidelines that called for Americans to avoid social gatherings of more than 10 people. Initially, the restriction would apply for 15 days, but it can be extended. Although restaurants may provide takeout services, the loss of...
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