ProFood Tech takeaway: Consumers drive trends

ProFood Tech takeaway: Consumers drive trends

In 2018, Mars Inc.’s M&Ms solicited votes from consumers on which flavor they should add to the M&M’S line-up—they ultimately chose crunchy mint. And the feedback was overwhelmingly positive, which brought back the vote for new flavors this year. Consumers...
Consumers embrace brands without the branding

Consumers embrace brands without the branding

Growing up in the suburban Midwest in the 1990s, I was familiar with private label or “generic” brands at the grocery store. No place in the grocery store was the difference between “name brands” and private label or “store brands” more apparent than the cereal aisle....