Plant-based, protein and fiber trends remain in the top ten for 2019, but consumer demand has expanded into personal connections and ‘adventurous’ discovery. Virginia Lee, insights and innovation manager at Innova Market Insights, shared details and plenty of novel examples at ProFood Tech in Chicago on March 26-28. Lee emphasized discovery as the winning trend, pointing to a $75 smoked watermelon that looked more like a ham. “To get people talking and purchasing their product,” she said, noting the rollout of previously unkown products, such as Quillo’s fried egg flavored potato chips.
Adventurous eating pushing hybrids, flavors and plant-based snacks: Innova
