Increasingly adventurous consumers, hungry for new discoveries and experiences with their food, are influencing the future of the food and beverage industry. Indeed, ‘The Adventurous Consumer’ has topped Innova Market Insights’ Top Ten trends for 2019. This consumer subsection has evolved out of a more connected world which has allowed consumers of all ages to become more knowledgeable of other cultures.
Adventurous consumers tops food and drink trends for 2019
by Innova Trends Team | 15 Nov 2018 | News









