Color is a key factor in attracting consumers to certain foods and beverages, so it’s not surprising that optimism, positivity and bright colors are expected to appeal to Gen Z and other demographic groups this year. The “sunshine spectrum” from bright yellow to deep orange lends itself to citrus flavors and could become the younger generation’s preferred shades as it previously has been for “millennial pink.”
‘Adventurous’ consumers and plant-based products among food trends in 2019
