Innova Market Insights announced its list of the Top Five Trends of 2019. Leading the pack is the need to target adventurous consumers. According to the firm, consumers are more exposed to different cultures and cuisines, making them more open and adventurous when it comes to trying new foods. This means that brands need to devise products that satisfy the adventurous consumer by releasing unique, even challenging products that get them out of their comfort zone—namely, bolder flavors and multisensory food experiences.
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